Zalando

We celebrate those who had to live in a closet 50, 40 or only 30 years ago. 

Dresscode Freedom is a tribute
to them who led the way.
We put them in the spotlight
and let them wear whatever they would have wanted
to wear in the past. 

This campaign has gained awards all over the world:

  • Gold in SABRE Awards EMEA 2022

  • Gold in Grand One 2022, Finland: THE BEST WORK FOR EQUALITY

  • Silver in Vuoden Huiput 2021, Finland: Campaigns

  • Shortlisted in Effie Europe 2021, Gerety Awards 2021, New York Festivals Advertising Awards, Global Sabre Awards 2022

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